The Wilkerson Team consistently ranks as one of the top-performing groups in the entire San Francisco area. Time and time again, the team is able to help people make more money for their San Francisco homes. There are a number of strategies and tools they implement to help their clients find success through their proven process. If you are curious about what else The Wilkerson Team can do for you, feel free to connect with their office, and they will be glad to assist you.
They understand how to effectively price a home
Most agents understand that homes must appraise for a fair market price. They will work with you to run a Comparative Market Analysis to better determine what homes are selling for in your area. The Wilkersons take pricing a step further by considering how you can competitively price your home in a way that stands out on the market. One of their favorite strategies involves looking at the market to see if there are any gaps or openings where your home could stand out as the only property available on the market. Imagine that your home could sell for around $620,000, but when you look at available homes on the market, you discover that there currently are not any homes for sale between $625,000 and $650,000. Although you understand the risks of a price increase, you choose to list your home in this range because you will be the only available option for buyers shopping for a home at that price. This is just one of the many strategies that The Wilkerson Team will use to help your home stand out on the market.
They take marketing seriously
You have to create an effective marketing strategy if you want to generate greater interest in your home. This means that you must do more than simply putting up a “for sale” sign in your front yard and hoping for the best. The Wilkersons will help you take your marketing to the next level by considering how you can use a combination of tried-and-true tactics along with cutting-edge marketing strategies that are new and exciting. They will work with you to create an attractive and engaging online listing for your home. The Wilkersons will advise you on how you can promote your home on social media to cast a wider net and engage with a larger group of potential buyers. They will discuss the possibility of using short-form video content to promote your upcoming open house, and they may even suggest filming a full video tour of your home that can give potential buyers another opportunity to engage with your property before they schedule an in-person showing.
They are staging experts
Home staging impacts the quality of the pictures that you include with your online listing as well as the in-person experience that each buyer will have when they come to visit your home for the first time. The Wilkersons have learned how to think like designers when they are preparing a home to sell. They will give you expert advice on home staging tips that will make each room appear larger, brighter, and more inviting. They will help you think through how to position each furniture piece and decoration to create the ideal atmosphere inside each room. Their agents will remind you of the importance of taking down personal pictures so that buyers do not feel like they are intruding on your home.
They are well-connected with other agents in the area
One of the greatest benefits of working with an established group of local real estate agents is that you get to tap into their area connections. When a real estate agent works in one area for a long period of time, they get to know other realtors in the area. Perhaps they met at a networking event, or maybe they have worked on a home deal together in the past. They will often communicate with each other about new properties coming onto the market in case the other agent has any clients who might have interest in buying the property. When the Wilkersons are getting your home ready to sell, they will spread the word with other agents in the area about your home listing. If these agents are working with any buyers who are shopping for a home like yours, these could easily be some of the first showings that you schedule. There is a good chance that you receive an offer or two before your home officially goes on the market simply because your agent was able to spread the word among their area connections.
They know how to negotiate
There comes a point in most real estate transactions when the buyer and seller are trading offers with each other. It is important to work with an agent who knows how to properly negotiate to help you get the best deal. Your agent will also advise you on when it is best to accept an offer rather than asking for any further concessions. The Wilkersons have experience in high-stakes negotiations, and they bring this expertise into each transaction. They know how to creatively respond to offers from buyers while utilizing tools and assets outside of the listing price to ensure that you make as much money as possible when you sell your home.
Ready to take the next step?
Now that you have a better idea of the high levels of service that The Wilkerson Team can provide, perhaps you are interested in taking the next step. Feel free to contact their office anytime if you have questions or if you are ready to move forward. They would be honored to help you however they can, and they will work tirelessly to ensure that you are educated and well-represented throughout the entire process.
*Header photo courtesy of The Wilkerson Team
